Part 5: VALUE.
For our 10th birthday, let’s continue with our list of 11 fundamental ideas behind Gymglish.
As Gymglish began to enjoy some modest notoriety, people began to wonder what, if anything, Gymglish was selling. T-shirts? Lighters? Panties? English lessons? One thing was clear, whatever Gymglish was selling seemed to connect with the public, and word began to spread. Why? Was it the originality of the learning experience? The quality of customer service? The absence of traditional advertising strategies? Probably the lighters.
PS. We sell English lessons.